After 13 years as productmanager for brands like, Sidi, Easton, Cervelo, BMC, Look, Concorde, American Eagle, Profile Design, Ultima, etc,.... I have founded Innovative Cycling in 2012.
This started with the purchase of Cyclefit.com, a static measurement system. Since then our offering has increased and now we do distribution for brands like Form, Gebiomized, STT, Purely Custom, Bikefit.com, etc,...
Besides that we have created our education platform working with top instructors like Paul Swift and Tony Corke we have educated over 275 students in our in person education.

With a background as engineer my interest is not only in how the body performs and reacts in a certain position, but als on how these positions can be achieved in terms of components, frames and products.